Moya is often mistakenly compared to WhatsApp, the mega messaging app, when the more apt comparison is super app WeChat. Although its CEO Gour Lentell points out his datafree app’s biggest drawcard is free messaging – which is the thing they miss most when they run out of data, his research found. But Moya, which has 6.5m monthly active users, is also pivoting to fintech, launching its own mobile wallet, MoyaPayD. He tells Stuff Studio’s editor-in-chief Toby Shapshak about why datafree is the icing on the cake, but you still have to have good cake to make the whole offering work. Read more on Stuff Studios.