We interview a Chinese influencer with over 1 million followers and get an inside look at how the KOL world works in China. There are useful tips and insights that really expose just how to work with influencers in China. Ever wondered what the difference is between a KOL and a KOC, listen to find out! www.pingpongdigital.com<a href='https://www.patreon.com/syskcm'>Support the show</a> (https://www.patreon.com/syskcm)<a rel="payment" href="https://www.patreon.com/syskcm">Support the show</a>Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a top Chinese digital marketing agency. Features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: <a href='http://www.pingpongdigital.com/'>www.pingpongdigital.com</a>. Music by Zhun. Special thanks to Frank Ye and Jimmy Robinson.

Episode 6 - The COVID interview

Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Features discussions on the latest trends in China, interviews with Chinese marketing experts, and China news updates. Connect with us on Linkedin, Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun.