Sustainable Packaging with Cory Connors presented by Atlantic Packaging
Sustainable Packaging with Cory Connors presented by Atlantic Packaging
Cory Connors
How Patagonia Turns Packaging Into a Brand Statement with Jennifer Patrick
24 minutes Posted Dec 14, 2025 at 8:00 am.
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Guest: Jennifer Patrick, Global Packaging and Branding Director at Patagonia Summary: Jennifer shares her journey from photography, creative direction, and print production to leading global packaging and branding at Patagonia, an iconic brand known for sustainability. She discusses how sustainability influences every decision, innovative packaging changes that saved millions of plastic pieces and pounds of paper, and how technology like QR codes transformed customer engagement. Key Topics...