In this episode of the Sustainability Skill Set podcast, host Louis DeMaso sits down with Rachel Lawton, a freelance copywriter who helps climate-conscious companies tell their stories. Rachel shares her insights on the importance of messaging in sustainability, the transferable skills she utilizes in her work, and the power of simplifying complex ideas. She also discusses her journey into freelance writing and offers advice for aspiring climate writers. Tune in to this engaging conversation to gain valuable tips for effective communication in the sustainability sector and to learn how you can make a difference through your writing.
Listen to this episode to discover:
- The difference between being a writer and being a messenger in sustainability
- How transferable skills can be leveraged in content creation
- Strategies for simplifying sustainability jargon and making it more digestible
- Rachel's personal journey into freelance writing for climate-conscious companies
- Advice for those looking to pursue a career in climate writing or freelancing
If you're passionate about sustainability and want to learn how to effectively communicate your message, this episode is for you. Don't miss out on this opportunity to gain valuable insights from Rachel Lawton and take your sustainability career to the next level.

