In this episode of Supply Chain Now, Scott W. Luton is joined by David Sobie, Co-Founder and CEO of Happy Returns, for a deep dive into the returns crisis and reverse logistics. David brings over a decade of real-world experience helping major retail brands turn post-purchase friction into customer loyalty. He shares critical data from their latest report with the NRF, exposing a staggering rise in retail fraud, the undeniable psychology of the in-person return, and why over 70% of merchants are moving away from free returns to save "dead stock" from rotting off store shelves.