In this insightful episode of "Supply Chain Next," host Richard Donaldson engages with Reid Jackson, Vice President, Innovation & Partnerships at GS1 US.Reid shares his extensive experience, discussing the evolution of supply chains and GS1's crucial role in standardizing global supply chain practices. From his early days to his current leadership role, Reid's journey reflects a deep understanding of the complexities of modern supply chains.The dialogue pivots to the intricacies of GS1 US, shedding light on how the organization has been instrumental in leading the charge towards a visible, transparent, and IoT-enabled supply chain. Reid elaborates on the challenges and opportunities that lie ahead in the next 30-40 years, emphasizing the importance of regional flexibility and adapting to evolving laws and regulations.As they delve into the nuances of data sharing, serialization, and the emergence of digital twins, the conversation underscores the significance of interoperability and the need for a universal language in supply chain management.The episode wraps up with a forward-looking perspective on the digital transformation of supply chains, inviting listeners to engage with GS1 US and contribute to the ongoing innovation in the industry.