Supplement Engineer Podcast
Supplement Engineer Podcast
Robert A. Schinetsky
Episode #153: Kenton Engel Returns to Discuss Sisyphean Phallic Destruction, ”Success,” & MORE
2 hour 18 minutes Posted Apr 22, 2022 at 7:00 am.
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Renowned formulator, brand-builder, and marketing expert, Kenton Engel rejoins the podcast to discuss


As you'll see, Kenton is incredibly intelligent, educated, and witty, making this a podcast that was extremely enjoyable, informative, and one you should NOT miss!

Show Notes

Topics covered during our discussion:

  • Kenton's evolving view on bioenergetics and the CICO (calories in, calories out) model for weight loss and how it relates to dietary supplements (thermogenesis, fat burners, weight loss aids, etc.)
  • Differences in global compliance for dietary supplements
  • Comparing technology innovations to the stunted innovation in sports nutrition
  • Measuring "quality content"
  • Why Gary V is Wrong
  • Kenton's epic rant on Sisyphean phallic destruction induced by the rantings of Gary V
  • and MORE!
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