Topic: The Evolution Of Marketing.
Massimo Giunco discusses his childhood and professional journey (01:33), the declining relevance of one of the four Ps in modern marketing (25:45), the shift from brand building to performance marketing (32:59), a brand example that successfully bridges both approaches (41:00), the impact of GenAI on marketing (46:17), Nike’s fall from grace (50:26), and the role of marketing in the broader evolution of our planet (01:07:34).

Massimo Giunco discusses his childhood and professional journey

the declining relevance of one of the four Ps in modern marketing

the shift from brand building to performance marketing

a brand example that successfully bridges both approaches

and the role of marketing in the broader evolution of our planet

Ep. 123 - Noëlle Mendy, ancienne athlète de haut niveau reconvertie dans l'entrepreneuriat

Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception.
Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.