Superception
Superception
Christophe Lachnitt
Ep. 120 - Tiffany Nwahiri, Founder And CEO Of The U.S. B2B Marketing Agency 3rd + Taylor
51 minutes Posted Nov 23, 2025 at 8:56 am.
Tiffany Nwahiri discusses her childhood and professional journey
why Paris is emerging as Europe’s deep-tech leader
French startups - beyond Mistral AI - that have caught her attention
the sovereignty and ethics stakes for Europe in deep tech
U.S. misconceptions about Paris as a tech hub
her motivation for expanding in Europe
the importance of meaningful storytelling in the deep-tech sector
the differences between U.S. and European marketing approaches
the branding of European cities
and how marketing is portrayed in Netflix’s “Emily in Paris”
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51:26
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Show notes
Topic: Paris’ Leadership In Europe’s Deep Tech.
Tiffany Nwahiri discusses her childhood and professional journey (
01:22), why Paris is emerging as Europe’s deep-tech leader (16:12), French startups - beyond Mistral AI - that have caught her attention (21:58), the sovereignty and ethics stakes for Europe in deep tech (25:10), U.S. misconceptions about Paris as a tech hub (29:58), her motivation for expanding in Europe (31:32), the importance of meaningful storytelling in the deep-tech sector (35:30), the differences between U.S. and European marketing approaches (37:12), the branding of European cities (46:49), and how marketing is portrayed in Netflix’s “Emily in Paris” (48:32).