Topic: Google’s Advertising Dominance.
Ari Paparo discusses his childhood and professional journey (01:14), his book “Yield” (14:34), the origins and evolution of programmatic advertising (18:43), the unfair tactics Google used to maintain its dominance (23:02), the viability of the CPM-based model and the demise of the cookie (36:19), other players in the digital advertising market (39:55), upcoming innovations in ad delivery (41:54), and current regulatory issues (43:03).

Ari Paparo discusses his childhood and professional journey

the origins and evolution of programmatic advertising

the unfair tactics Google used to maintain its dominance

the viability of the CPM-based model and the demise of the cookie

other players in the digital advertising market

Ep. 118 - Dana DiTomaso, Founder And CEO Of Marketing Insights Agency Analytics Playbook

Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception.
Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.