Todays guest is a sales and persuasion expert that shows us how to use language to influence a persons thinking and behavior.

Todays guest has been on Dr Phil and was portrayed by Tom Cruise in the movie Magnolia.

Ross shows us how to capture emotion so that you can insert filters using language--he even shows us how to embed commands using specific phrasing.

We get into this at a very granular way.  I loved this episode--hope you find it as fascinating as I did.

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