Marketing is commonly written off as coercing consumers into action, because many businesses have misused their power in the past. However, when used rightly, it has the opportunity to do good and be more than an insubstantial persuasion tactic. In fact, it should be a method to bring the truth, beauty or goodness of a company or brand to the light.

Mackenzie has degrees in both Catholic Studies and Advertising, and today she will walk you through what it should look like to market a Catholic organization, as well as a secular organization through a Catholic lens.

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