The residential solar playbook did not just change. It got torn up.
If you are still operating like yesterday’s incentives, product assumptions, and sales motions will carry you forward, this episode is a reality Margins aren’t disappearing overnight. They’re leaking — in places most contractors don’t even notice.
In this live conversation from IESNA 2026, Nico Johnson sits down with Rob Smith and Eric Cieslak of ABC Supply to break down where solar contractors are quietly losing profit — and where the smartest operators are starting to take it back.
From jobsite efficiency and logistics to financing-driven product decisions, this episode connects the dots between day-to-day operations and long-term business survival. ABC Supply brings a unique vantage point, seeing how contractors across the country are adapting — or failing to — as the market shifts.
If you’re still running your business the way you did two years ago, this conversation will challenge you to rethink what’s actually driving your margins today.
Expect to learn:
🔹 Where contractors are losing margin in time, labor, and logistics
🔹 Why contractors need a new operating playbook in a finance-driven solar market
🔹 Why planning with your distributor can unlock real efficiency gains
🔹 How storage and product selection are impacting ROI
🔹 Why disciplined, regional contractors may have the advantage right now
The margin is still there — just not where it used to be.
Press play and find out where to look.
Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?
Hit us up - [email protected] with your feedback & recommendations.
If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.
Our Platinum Presenting Sponsor for SunCast is CPS America!
You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.
Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.
Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/
You can connect with me, Nico Johnson, on:
