Hair stylists are in the business of people. You know how to take care of a guest when they're in your chair -- but how do you get people into your chair to begin with, and get them to keep coming back? In a post-2020 world where just about everyone does great hair, people skills are more important than ever.
Our guest is Kim Light Pearson, Marketing + Branding Team Leader for Summit Salon Business Center, and she's hear to show you how to put the "social" back in social media. In this episode, Kim and host/hair influencer Blake Reed Evans cover:
- The power of tutorial videos/ What to do when your guest says "I wish you could come home with me!"
- The tricky business of before and after photos
- How to optimize your use of photos and video on Instagram
- How to interact with clients and potential clients on social
- How Summit can level up your salon company's website and social, and empower you to make updates whenever you want
And more!
Learn more about Kim Light Pearson and book a 30 minute discovery call
Follow Kim on Instagram @theklp
Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon.
SUMM IT UP is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked
Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected].
Visit us at SummitSalon.com to connect with others in the industry.
SUMM IT UP is produced and edited by Andrea Muraskin. The executive producer is Tim Fisk.