Success Unscrambled Podcast

Stacy wanted this year to be different but she needed help with her goal-setting exercises. After looking at what she managed to accomplish over the last 12 months she knew that something needed to change. Some weeks over the last financial year were downright hairy because of the limited amount of cash flow. Plus her dream of living on a tropical island for 6 months of the year hasn't materialised just yet. If you can relate to Stacy let me know if these points sound familiar. * Setting goals and achieving them can be quite daunting * You've rarely ever accomplished the goals that you set in the specific timeframe * Others seem to be better at setting goals but it doesn't work for you * You have a goal but you are clueless about the steps needed to take action Wouldn't it be lovely if there was a realistic way to set achievable goals with action steps as well? In this resource, you'll discover a few key secrets that separate the winners from the others. Join me as we look at a few goal-setting exercises for complete beginners. The Goal-Setting Process Before looking at the various goal-setting exercises available for you to use. It is important to understand the various aspects of the goal-setting process. Many people make the mistake of looking at the ultimate goal while ignoring the reasons behind that goal. For example, if you have professional goals like getting a 6-figure deal or having an income of $10k/month why do you need that money? I'll tell you why... It's because you have a number of personal goals behind those specific goals. This could range from larger goals like buying a mansion or a sports car to smaller goals like hiring a fitness coach. At the end of the day, the goal-setting process should start with the realistic goals of improving the quality of your life and the lives of your loved ones. It's important that you have a process that walks through the stages by adopting the 7 whys principle. At each stage of the process ask yourself why you want that thing. Here's what that looks like... * I want to make $100K a year so that I can * Pay for living expenses so that I can * Buy a beautiful home so that I can * Provide a secure life for me and my family so that I can * Not have to worry about emergencies so I can * Live my perfect day so that I can * Do the things I enjoy Of course, you can also do this powerful exercise in reverse order. The most important step is that your focus is on accomplishing the right goal to create a life worth living. Also, these must be meaningful goals for your future self so that you'll be motivated sufficiently to accomplish them. 1. Your Perfect Day A number of years ago I was encouraged to write out in detail what my perfect day will look like. At the time, I was not a digital nomad or even a virtual assistant. In fact, I thought that it was a lot of wishful thinking. With a bit of hesitation,

Siobhan needed help promoting her small business but she didn't know what are the current freelance marketing consultant rates. This is important for her because she didn't want to pay too much for digital marketing services. Yes, leads and sales are important to the survival of any business. Like many entrepreneurs and small business owners, Siobhan prefers spending time doing what she enjoys. She just was not interested in learning to become a digital marketer herself. Let me know if you face these struggles like Siobhan. * You need more leads and sales in your business this year * Setting up a 12-month marketing plan is outside your comfort zone * You like showing up on social media but you don't have a marketing strategy in place * Terms like ROAS, abandon cart emails, CTR, conversion rate, LTV and MRR are way outside your wheelhouse If only there was a way to figure out the cost of a marketing consultant so that you can include them in your marketing budget. In this resource, you'll discover simple strategies to plan, budget and hire your digital marketing strategist to significantly increase your business revenue. What or Who is a Marketing Consultant? For the purposes of this resource, a marketing consultant is someone who works alongside a business at a strategic level to lead their marketing plan. In many cases, a business will hire a marketing consultant to fix issues like underperforming campaigns. Sometimes they are brought in to help an organisation adopt a more cohesive approach to their marketing strategy. Ideally, there would need to be a budget set aside for marketing spend and your marketing consultant can oversee how to spend it effectively. Your marketing consultant should help you get a good return on your marketing spend. A marketing consultant can look at the historical data from your marketing spend vs results over the last 3-12 months and give you wise insights. It is important to note that even the best marketing consultants are not magicians. They don't have control over external forces, economic factors, market trends or making things go viral. Social Media Manager vs Marketing Assistant vs Marketing Manager vs Marketing Consultant Before we look at rates it's important to understand all the different roles that promote a business. Let's spend some time understanding who these people are and what they do. 1. Social Media Manager Depending on the size of your business you may already have someone who looks after your social media accounts. Their role would be to develop a plan for the social media channels, write the copy, create the graphics and schedule out the content. They would also look at the performance of the content and suggest ways to improve the results of their social media efforts. Another vital role would be to keep up with the latest trends and grow the social media community for the business. 2. Marketing Assistant or Marketing Coordinator So how does the social media manager differ from a marketing assistant or marketing specialist? Well, a marketing assistant also known as a marketing co-ordinator does just th...

Shelley started her business recently and she had a burning question, how to get potential clients through cold email? As an entrepreneur, you know that it's important to constantly have cash flow in your business. Without any consistent income, your business is just an expensive hobby. The one skill every entrepreneur needs to master is getting sales or clients into their business. Shelley was keenly aware of this which is why she needed to find a way to master this skill. Here are three things to consider when you decide to use cold emails as your way of generating leads. * You'll need a fresh list of people to email every week * Sending out emails that get responses is crucial * Doing this 100% manually can be a daunting task * Nobody likes to be sold to but everyone likes to buy If only there was a way for Shelley to get proven strategies and resources that work every single time. In this resource, you'll discover a number of key elements and insider secrets that you can use to get the results that you need. Email Marketing Statistics So, you're probably wondering why Shelley decided to use cold email as her lead generation strategy. Well, according to Oberlo, there are 4.3 billion users of email globally and this is set to increase to 4.6 billion in the next few years. Another surprising statistic from the same source reveals that over 3 billion emails are sent every day. To put that into perspective, there are 2 billion active users of Facebook daily. In terms of return on investment, the figures show that you can expect to generate $40 for every $1 spent on emails. 81% of business owners continue to use email as their source of customer acquisition. Also, welcome emails have the highest open rates at 68.6% when compared to the average email open rate of 19.7%. Did you know that 49% of consumers said that they like to get promotional emails from their favourite brands weekly? Based on what you know now about email marketing do you think that Shelley has made a good decision? List of Potential Clients One of the toughest things Shelley needs to do before sending out cold emails is to develop a list of her prospective clients. Have you ever wondered where people find a list of ideal clients? If you have no idea who your potential client or buyer persona is then it will be more difficult to find them. So, spend some time developing an avatar of your prospective client before moving to the stage of getting a list. One of the things to figure out when profiling your ideal client avatar is where you can find them quickly and easily. When you know who they are and where they spend most of their time then it becomes easier to find them as well as their email addresses. A number of places where you can find them could include: * LinkedIn * Business website * Instagram * Facebook * 3rd Party Publications Let's look at ways in which you can develop a solid list of prospect...

Nellie sighed, her business has experienced a great level of success over the last 3 years but now she wondered how to get clients through Facebook Ads. She knows that in order to take her business to the next level and generate the revenue needed to fulfil her dreams. It was imperative for her to scale her cash flow. Nellie had about 110 clients on a monthly retainer or subscription. What would be nice is if she had two new groups of clients. * Project-based clients for VIP day engagements * Consulting clients who needed more high-end services Have you experienced something similar to these points in your business as well? * You're making 2-3 sales a week on your signature offer * You are making between $12k and $15k per month consistently * It is your dream to get to $20k and then $50k per month but you're not sure how Just recently, I was listening to one of my peers say that they were unsure what to do next to get the results they needed in their business. In this resource, you'll learn a simple step-by-step process about how to get clients through Facebook Ads. Why Facebook Ads? Before looking at that process, it's important to understand why Nellie is interested in learning about Facebook marketing. So, let's spend some time looking at the latest Facebook advertising statistics. Facebook currently has over 3 billion monthly active users based on an article from Demand Sage. According to Hubspot, Facebook Ads reach 62.2% of all Americans from age 13+. In that same resource, we can see that there are over 10 million active advertisers on the Facebook platform compared to an audience of 2.25 billion in terms of advertising audience size. That means, only 0.45% of active advertisers compared to the audience size. I'll let that sink in for a second. During 2022, Meta generated $113 billion in ad revenue. This means they make $51/person in their advertising audience. Most users in the US are aged between 25-34. Facebook is used by 67% of social media advertisers and 25% of marketers say that Facebook has the highest return on investment. Now that you know this essential information do you think Nellie's interest in using Facebook Ads for her business is justified? Ideal Client No matter how good the Facebook ads statistics appear to be. It is really important that you answer this question. Is your target audience hanging out on Facebook? If yes, then it means that Facebook is a great platform to get clients. Having a clear understanding of who your ideal client is will help you to succeed with Facebook ads. The reason for this is that one of the most intriguing aspects of Facebook Ads Manager is the ability to choose the right audience. This is accomplished using a process called audience mining. A few good examples of this are knowing who your target market follows, what they listen to, where they spend their time online and what apps they use to stay informed.

Melia felt tired and frustrated from working 50-hour weeks, something needed to change fast. She would do anything to start her own business but didn't know how to attract clients. Melia knew that if she didn't figure this out in the next 6 weeks, she would need to quit her job of 14 years. Yes, there's a lot of information available on YouTube and blogs across the Internet. However, what would be nice is if she could find a resource that would lead her through the client attraction process successfully, step by step. Let me know if you struggle with any of these. * You know that client acquisition is very important for your small business * No clients means no cashflow, revenue or income * It would be best if you generated a lot of income to become profitable * Getting your business to 5-figure months consistently is the ultimate dream If only there was a way to get this process automated or at least have multiple streams of consistent high-quality leads. In this resource, you'll discover how implementing a few simple systems can generate leads that'll help you generate the income and profits needed to go laughing all the way to the bank. 5 Things You're Probably Doing Wrong Before looking at those 5 incredible ways to attract clients let's spend some time looking at the things that don't work. At least when you know what not to do you'll understand the reason why you're not generating leads for your business. You'll also have a better idea of how easy it is to settle for these default or vanilla options in your business. 1. Talking to Everyone Several years ago when I was brand new to business I didn't understand the concept of target marketing. When asked by my business advisor who is my target market, I responded with, "Anyone who needs my services". There's a common phrase in marketing which says, when you talk to everyone, you're talking to no one and this is so true. 2. Not Digging Deep Enough Another common mistake is when you are addressing a specific target audience you are not digging deep enough. What I mean by this is that you are solving a core problem for your potential customers and this core problem has symptoms. For example, when someone is constantly late for all their appointments, what is the real problem? Please don't say that they need a watch. Lol!! 3. Wrong Platform You might not be someone who has difficulty with talking to everyone or digging deep but what about the platform you are using to promote your business? Are you using the right platform where your ideal client is hanging out? Business is so weird, sometimes I find certain types of audiences hanging out in the strangest places. 4. Suffering From Analysis Paralysis This may not be you but there are some people who spend a lot of time analysing everything before taking action. They'll choose 2-3 platforms and go on each one to spend time observing conversations and results others get. However, spending 6-24 months lurking and observing will definitely not bring you leads. 5. Stuck in the Content Creation Phase

Are you wondering how to get clients from Facebook groups without feeling icky? You've come to the right place because I've made at least $10,000 using this method. In fact, let me tell you the story of Ethney... Like many people getting started in business Ethney had big plans of how well her business would do during its first year. Ethney was a planner so she wanted to prepare everything before finding her first client. She developed a solid business plan, put all her software and systems in place, and got her branding and website ready. She also hired an accountant and even consulted with a lawyer for her contracts. So, when you look at her business from the outside it was perfect. However, there was only one problem... Ethney didn't have a single client. It means that she really needed to get clients fast otherwise she'd end up with one expensive hobby. So, what can she do to resolve this problem? In this resource, you'll learn 5 ways to find clients using Facebook groups as well as what you need to do to be ready to get paid. 5 Reasons Why You're Not Getting Clients in Facebook Groups Before diving into how to quickly and easily find clients using Facebook groups, let's first at 5 ways that don't work. A little background about me... I started my digital business just before 2020 when we had that major global event. My first client as well as my first $5,000 online came from me finding a client using a Facebook group. I'm telling you this so you'll realise that I'm not just talking about theory but something that worked for me in real life. So, here are 5 ways to repel potential clients inside Facebook groups. 1. Ignoring a Potential Client's Request to Not Send a DM I see this quite often inside Facebook groups where a potential client would say something like "no DMs". Quite a number of freelancers or VAs would ignore this and send a direct message anyway. I remember there was a time when I advertised a role for one of my clients and I asked potential freelancers to send me a DM. It was so overwhelming that I swore never to do it again. 2. Not Paying Close Attention to Their Requirements One of the most annoying things anyone can do when offering a service is not 'listening' to your potential client's needs. When a prospective customer publishes a post inside a Facebook group giving an overview of their needs and pain points. In many instances, they are looking for a specific solution or result. For example, the person may say, "I'm not looking for a program or training but a done-for-you service". A freelancer may write in the comments, "___________has a really amazing program that would be a great fit for your needs". What does the client want? These potential customers are normally cash-rich and time-poor so they have no interest in yet another training program. 3. Using Vanilla Responses When Commenting When trying to get the attention of new clients one of the best ways to get lost in the crowd is to reply like everyone else. Responses like "I sent you a DM",

Martha was desperate she started her business and she wanted to know how to get clients on LinkedIn. The challenge is that Martha was unexpectedly made redundant at her 6-figure job due to her company outsourcing to low-cost locations. Rather than adopting a wait-and-see attitude, Martha wanted to develop an alternative income source as soon as possible. Her 15 years working in business operations leave her with no choice but to promote her business and close sales, even if this is 100% new to her. Do any of these sound relatable to you? * You've always used LinkedIn as an online resume * Your current connections are not your ideal clients * The thought of promoting your business to your connections makes you feel icky * You have no idea how to use LinkedIn to find clients If only there was a simple guide to give you step-by-step instructions. In this resource, you'll discover 5 secrets to getting your first client on LinkedIn in the next 30 days. Why LinkedIn is the Best Platform to Find Buyers Have you ever wondered why LinkedIn is one of the best places to find clients or for lead generation of any kind? Well, let me help you with this aha moment. When it comes to social media platforms, LinkedIn is the only one that your potential clients volunteer to divulge their buying power. As a professional network, people are forced to complete details about their profession and qualifications. The only other platforms that come close are X (formerly Twitter) and Instagram. Titles like VP, Manager, Director, President, CEO, Founder and COO scream to others that I influence buying decisions at this company. A person's LinkedIn profile also reveals information about education, interests, past experience and stability. The only difficulty you'll encounter is actually sending a 'cold outreach' connection request or sending an InMail. If you feel so inclined you can upgrade to the Sales Navigator subscription on this social media platform. Your Target Audience One of the first things that you'll need to do before reaching out to prospective clients is to figure out or get clear on your target audience. Do you know who that person is and where they hang out online? What about their problems or the pain points you are trying to solve? Ever wondered about where they are in their journey right now and what questions keep popping up in their heads each day, week and month? What keeps them awake at night? Having a really good understanding of your target audience is one of the keys to successfully finding and/or attracting your potential clients on LinkedIn. In case you are wondering why, I'll explain in greater detail in the next section. Let's look at the best practices for your LinkedIn profile. You do need a LinkedIn account for this to work. Your LinkedIn Profile Did you know that your LinkedIn profile acts as a sales page for your potential clients? I know you're skeptical about that statement but hear me out. When you reach out to someone on LinkedIn, especially if they don't know you the first thing they do is...

Rebekah lost her job last week so, she decided she wanted her own online business but she had one problem. She didn't know how to get clients online. Her background and experience spanned 20 years working for Fortune 500 companies in her capacity as Human Resources Director. So, the idea of doing any kind of sales and marketing for a business was foreign to her altogether. However, she knew that for her business to make money she needed to figure out how to get clients fast. Let me know if you find these relatable at all. * You've always wanted to start your own business but wondered how to make it work * The whole 9 to 5 job scene is no longer appealing * The fear of failure at a business venture is keeping you stuck in that cubicle * Getting that first client would really boost your confidence by 1,000% If only you knew how to navigate the digital marketing world effectively to find paying clients. In this post, you'll learn practical ways to get clients online that would say yes to you even though you don't have experience as an entrepreneur. How to Build Trust and Authority Before diving into the process of finding clients for your new business let's talk about building trust. Believe it or not, the number one reason why potential clients may not say yes to you is because they don't trust you. You're probably thinking, well Alvern, I don't trust me either so why should my potential clients? The truth is the only difference between you and the person who has been in business for 3-10 years is that they are more confident than you. Yes, confidence is the thing that separates those who book clients and those who don't. So, how do you get clients to trust you? Did you know that potential clients will "check you out" before deciding to have an initial chat? Since this is the case it is important for you to give them something to chew on by creating 2-3 social media profiles. This helps you to establish an online presence. Here's what you can do, choose a business name and then... * Create an Instagram profile for your business * Publish a Facebook business page * Create a simple one-page website (use a Canva template) Right now it may all seem quiet because you don't have any content published yet but hang tight because we'll look at that next. What Content to Publish on Social Media? When you're just starting in business it's really difficult to figure out everything on your own. One of those things includes knowing what to post on social media also known as content marketing. The number one tip I'm going to give you next is going to change your life forever (well almost) and here's why. Most solopreneurs complain that social media feels like a constant content hamster wheel where you have to post fresh content daily. However, I can tell you that 3 times a week is fine. The secret to coming up with 365 days of content ideas is this... Write down the top 12 topics in your niche. If you get stuck remember that you can always use ChatGPT to help you complete the list.

It was 2020 and Julie got very confused about the Facebook Business Suite vs. Facebook Business Manager platforms. While she was quite familiar with the platform this new addition to the Facebook family left her quite baffled. As if the health restrictions weren't bad enough Julie thought that this change was adding injury to insult. As a business owner if you are looking to streamline social media management on Facebook then you're probably familiar with the Facebook Business Page and the various tools available.  For growth, any Facebook advertiser or content creator must identify the right tool.  I've been playing this game for over a decade and have seen so many people struggling to figure out which tool is right for them. It's like trying to choose between pizza toppings - so many options, so little time. If you're feeling lost in the jungle of Facebook tools, fear not! In this resource, you'll discover how to conquer the social media world and Facebook, its undisputed king and you'll be able to pick the perfect tool for your needs. It's like a battle royale between two heavyweight boxers, Facebook Business Suite vs. Business Manager. And just for kicks, I'll throw in Creator Studio as a wildcard contender. Don't worry, you'll come out on top. Facebook Business Suite - Info Guide Facebook Business Suite (now Meta Business Suite), is like assembling the ultimate team members of social media superheroes to help small business owners conquer the world of social media management.  Launched in 2020, Facebook Business Suite is the ultimate sidekick that integrates the Facebook Pages Manager app and the Instagram app, creating a powerful force for businesses to manage their accounts on the go. It's like Gamora and her sister Nebula teaming up to conquer the galaxy but for social media. Facebook Business Suite was designed to replace Facebook Business Manager. Let's face it, FB Business Manager can be as complicated as trying to solve a Rubik's cube blindfolded, especially for small businesses with limited resources. Facebook Business Suite, on the other hand, is user-friendly and accessible for businesses of all sizes. The new interface with powerful features is as easy to use as playing a game of Monopoly with your family. You can access Facebook Business Suite on both desktops and via mobile app, giving businesses the flexibility to manage their accounts from anywhere. And you can schedule posts and stories on both Facebook and Instagram in advance. This game-changer feature allows businesses to plan and organize their social media content like a pro. Facebook Business Suite also offers a range of additional tools that can help businesses improve their social media strategy. These include ad management tools, audience targeting options, and insights into the performance of their content. With these great tools, businesses can gain a deeper understanding of their audience, create more engaging content and ultimately drive more traffic and sales to their website. It's like having a secret weapon in your back pocket. Facebook Business Manager - Info Guide Compared to the sleek and user-friendly Facebook Business Suite and Creator Studio, Business Manager feels like a clunky relic from a bygone era. It's not as powerful as its newer counterparts, and let's be real, it's just for managing page settings and assets.

Aoife broke out in a cold sweat because she wondered how much to spend on Facebook Ads. In the past, she dabbled with Facebook Ads spending $600+ with very little return on that investment. You see, Aoife saw many entrepreneurs and small business owners who publish stellar results from their Facebook Ads campaigns. This has never been her experience but it would be lovely if she could finally crack the code and get significant results for her business. Facebook is one of the most powerful tools that allow businesses to quickly and easily create targeted campaigns to reach their desired customers. With its growing popularity, it is important to remember that there is no one-size-fits-all solution. I have come across many marketers feeling nervous about Facebook ads' costs and budgets. Many get iffy with thoughts of how much to spend on Facebook Ads and what is a good daily Facebook ads budget.  In this comprehensive guide, you will learn how much to spend on your Facebook Ads in order to get the best results. In the end, you will have a better understanding of how to allocate budget and run effective and successful Facebook Ads. How Much To Spend On Facebook Ads - Budgeting Guide For 2023 With the right Facebook Ads strategy, you can reach your target audience and grow your business. But how much should be spent on Facebook Ads? The answer depends on your budget, size, industry, and goals. To work out optimal spending, it's important to set a budget that is realistic and achievable.  If you're ready to start advertising on social media, don't be intimidated by the Facebook cost. You can start small with just $1 per day and start seeing results. This approach works for those who have a limited budget and want to test the waters before diving in. Before you start looking at allocating more money, here's a step-by-step guide that you can use. Step 1: Determine Your Monthly Facebook Advertising Budget When it comes to determining your monthly Facebook advertising budget, the key is to start small and adjust as you go. There are a number of factors that would lend to good results. For example, a lead generation campaign using the most relevant ads can be achieved at the lowest cost. To be more specific Facebook lead ad cost is surprisingly low per lead compared to other objective types. You'll want to consider how much you can realistically afford to spend. Another way to look at it is what is your lifetime budget. A good starting point is to allocate 5%-10% of your overall advertising budget to Facebook and Instagram ads. This will give you the flexibility to experiment and learn from the campaigns.  Once you've allocated a budget, it's important to track your results. This will give you an idea of how effective your campaigns are and how much you should be spending. Try using different budget strategies for different campaigns.  For example, you can use a cost-per-click (CPC) pricing model for campaigns that focus on conversion rates, and a cost-per-thousand impressions (CPM) for campaigns that focus on brand awareness. With the right budget and strategies in place,