Mark Hornibrook is the CEO of Precoa, a company specializing in pre-need planning and marketing. He joins Jared Siegel to discuss resilience, adversity, and funeral planning. 

Here are a few highlights from their conversation:

• If you don't prioritize your organizational culture, it will build itself. Culture is not neutral; it's always growing and evolving. The default culture is one where everyone seeks their own interest, so if you want something different, you will have to manage it.
• The happier and more successful you are in all other aspects of their life, the more effective and productive you will be at work.
• Mark talks about his battle with cancer and how he survived despite being told he had a 97% probability of dying. Focusing on helping his partners at his company be successful instead of his own ego was healthy for him, he comments. 
• Planning your funeral ahead of time makes it financially easier for your family when you pass on, Mark says. Everyone thinks it's a good idea but no one wants to do it because it seems like a morbid affair. Ironically, he claims, it can actually be quite fun.
• Jared asks about Precoa's core values and what they mean to the organization. Mark defines two of them.
• Jared talks about the value of planning.

Resources

Mark Hornibrook on LinkedIn 

Precoa.com

Mark’s book: Fear Not, I Am With Thee: Our Journey with Metastatic Melanoma

DelapCPA.com

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