On this episode, we chat with Dreamville's VP of Marketing and Co-Owner of The Fiends Derick Okolie. Derick's a staple in the Dreamville DNA. Meeting his client, best friend, Dreamville Artist and unofficial Dreamville Mayor Bas at the age of 13 years old led Derick to meet some of the other early Dreamville founders like J. Cole and J. Cole's Manager Ibrahim "IB" Hamad. Over the years, Derick's had to fill a variety of roles outside his normal work scope while representing Bas career and helping build the Dreamville brand. These experiences, coupled with Derick's eccentric brain as a master marketer has clearly been instrumental in pushing the Dreamville brand further towards becoming a monstrous Music, Sports & Entertainment powerhouse.