What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business.When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for.Ben gets into how and why first-party data is where it all starts. And if you want to get into conversation with Ben, give him a follow at: <a href="https://twitter.com/benbradbury_">twitter.com/benbradbury_</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

S7 Ep9: The Role of Social in your Media Ecosystem

Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough.
The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue?

This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio. Hosted by Ben Bradbury, every episode is a golden nugget of everything he’s learnt as an aspiring creator, freelance podcaster, and agency owner. Now Head of Audio at Workweek, Ben and the team are producing incredible podcasts from talented creators. If you’re looking to build, grow and monetize your audience, just like they are, this is the show for you.
Here’s what you can expect from this season.
We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach.
They’ll also be short episodes including commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to. If you want to make the most of the audio revolution, you’re in the right place.
New episodes dropping May 23, with four new episodes every week after that.