Every creator is their own media company. But if you’re looking to turn your content into profit, there’s one question you need to ask yourself.In this five minute tear down, host Ben Bradbury asks: Who’s the audience?Answer this question and your content will land. When you’re addressing your audience’s pain points, offering more value than you’re getting back, and serving a need - then you win.It’s how highly successful media companies like Workweek position themselves and you can too.  Dive into this highly actionable quick episode and start asking yourself the important questions. Follow Ben: Twitter: <a href="https://twitter.com/benbradbury_">twitter.com/benbradbury_</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

S6  EP5: How to Use Your Identity to Build Podcasts

Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough.
The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue?

This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio. Hosted by Ben Bradbury, every episode is a golden nugget of everything he’s learnt as an aspiring creator, freelance podcaster, and agency owner. Now Head of Audio at Workweek, Ben and the team are producing incredible podcasts from talented creators. If you’re looking to build, grow and monetize your audience, just like they are, this is the show for you.
Here’s what you can expect from this season.
We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach.
They’ll also be short episodes including commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to. If you want to make the most of the audio revolution, you’re in the right place.
New episodes dropping May 23, with four new episodes every week after that.