Matters of Choice is a company founded by a team of creative changemakers, built with a mission to creatively embed and spread beneficial messages/reminders through all sorts of creative media content creation, starting with videos, most especially for marketing. Hence, the company focuses on 3 main ingredients within content creation: the message within the narrative, the emotional value, and the finally, the product/service/event that's being promoted or supported.

In this episode, we talked with Muhammad Adam bin Abdullah Chong @ Chong Kai Lung, one of the co-founders of Matters of Choice. We also touched on the topic of the creative industry in Brunei Darussalam - how we can improve it and what needs to be changed.