STYLE AS IDENTITY
STYLE AS IDENTITY
The Majority Group
COLLABS | KSENIASCHNAIDER: Bringing to life a dream collab with Adidas Originals
27 minutes Posted Nov 21, 2023 at 5:01 am.
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Most brands know who their ‘dream collab’ would be. But is it the right collab? Sometimes - but not always. Today we sit with Ksenia and Anton Schnaider, founders of Ukraine-based brand KSENIASCHNAIDER to hear about when their dream collab - with Adidas Originals - was also the right collab, and what made it a success. 

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