STYLE AS IDENTITY
STYLE AS IDENTITY
The Majority Group
HERITAGE | PRXKHXR: New Delhi's ‘Prince of Prints’ flips the narrative of influence
30 minutes Posted Aug 9, 2022 at 4:01 am.
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While it may be one of the world's largest fabric producers in the world, with the US being a top export location, India's fashion design influence doesn’t yield the same power. Well New Delhi-based brand Prxkhxr with its high-key but casual silhouettes, is flipping that narrative. Meet founder Prakhar Chauhan and learn how, through collabs with brands like The Hundreds, he's elevating Indian culture and design leadership to the global stage.

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