– The importance of building the perception while you wait for the reality to catch up when starting something new.13:10 – Adam dives into his mindset regarding failure. “So much of failure is about perspective. If your perspective is off, then you’re going to view things in more of a negative light”.14:06 – What the phrase, “Think Smart Fail Fast” means and how it helps to reshape focus.15:16 – Why framing your communication as a leader is so crucial.20:15 – "To that which gets praised, gets repeated.” Why celebrating your small victories will keep moving you forward.22:38 – Adam gets vulnerable and shares a little bit of his personal life story which he doesn’t share too often, which included drugs, a probation officer, and being 1 mistake away from serving time. 24:34 – He shares something that he’s never shared with anyone regarding his journey with his podcast, Hardwood Hustle.32:00 – Why managing your expectations when it comes to failure is important.34:20 – Adam talks about what true success means to him.35:45 – Adam quotes one of their Regional Coaches, Aseem Rastogi, when talking about the importance of living in the moment. He uses a phrase, “becoming emotionally attached to the moment.”36:40 – We talk about how he communicates failure with his kids.39:23 – Adam uses a term “off the mark” when he thinks about failure. He dives into exactly what that means, and how it can keep us balanced.42:25 - Podcast and Book Recommendations, which can be found on our website.TAGS:Adam's IG - @a_bradley5Adam's Twitter - @ABradley5Lead 'Em Up  IG - @leademupLead 'Em Up Twitter - @Lead_Em_UpHardwood Hustle IG - @hardwood_hustleHardwood Hustle Twitter - @Hardwood_HustleLead 'Em Up Website - https://leademup.com/Hardwood Hustle Website - http://hardwoodhustle.com/Studying Failure IG - @studyingfailureStudying Failure's Facebook - Studying FailureStudying Failure Website - https://www.studyingfailure.com/Jon's Twitter -@Jon_Egan_Jon's IG - @Jon_Egan_