Companies recognize the need to produce video content to reach an audience more than ever before. Even further, the need for video content creation requires more access to production studio space. Peter Provost, President and Director of Design at Provost Studio, sees this rise of studio spaces within corporate workspaces. He spoke to Tyler Kern about why that is, and the advantages corporations and businesses can see when adding a studio into their corporate office environment.

“Companies are using video to do one of two things: internal communications or external communications, or both,” Provost said. From c-suite messages to training videos internal messaging, video is now an essential part of those communications. And external communications also utilize training videos as well as thought leadership communications. There are many possibilities for companies interested in using video for communicating their message.