Portland is ground zero of the outdoor industry. But did you ever wonder how that happened? The PDC, Portland’s economic development agency plays a vital role in nurturing athletic and outdoor brands. Sue Bal works with their A&O program to support the more than 800 companies that call PDX home. Sue tells us how the PDC’s programs work, and what their vision is for a thriving outdoor industry.

Portland Athletic and Outdoor

Music: We Are; by a ninja slob drew me