Every piece of "best practice" marketing advice seems to tells business owners to create valuable content in order to make sales  - never taking into account that what might add value to your bottom line may not feel valuable to your target audience. This week, I am going to bust four content marketing myths that are floating around out there. If you feel like you're spinning your wheels when creating content, chances are, you're buying into advice that simply isn't true. We're going full on marketing myth busters today & you're going to walk away from this episode with a clearer picture of a content strategy that more effectively serves your audience & your business goals.