In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation!In this episode we cover: - Going into the mind of your target audience - How to stand out (and why it’s better than being better). - Smart targeting strategies - Why your ads should resonate what your target audience already has in mind - How to use analytics to choose your marketing message and ad. - Does your audience wants to make the best decision or the best received decision by their boss.