In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet?In this episode we talk about:-Is influencer marketing real or is it just the sham?- what it takes to create an impact with influencer marketing (and what are the common mistakes)- What is the one metric you should care about when choosing the influencer- Are Brand rivalries is it worth doing?- What is the one element that will make or break your brand rivalry campaign- Are you hitting your emotional cues in your advertising?