As part of our in-depth look at the May elections, today’s @CamargueUK podcast examines the impact of personal brand in the race for mayor. Sadiq Khan, Andy Burnham and Andy Street have all made the most of their strong regional profiles. But after their first term in office, how will they use that to defend their seats, records and political affiliations?

We discuss the candidates’ positioning of themselves and each other, the interplay of local issues and party politics and the celebritizing effect of the office.