Street Talk
Street Talk
Nathan Stovall | S&P Global Market Intelligence
Ep 19 - Using festivals, coworking spaces to reach customers without branches
22 minutes Posted Feb 27, 2018 at 12:29 pm.
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Show notes
Banks across the U.S. continue to shrink their branch networks but one community bank, Citizens Bank of Edmond, has gone a step further and replaced physical locations with innovative strategies, including the creation of a street festival and a coworking space for customers. Jill Castilla, the bank's CEO, discussed the transformation and how it has paid dividends.