Opportunity Unleashed
Opportunity Unleashed
Strategy Lounge by L5
Episode 7: The Power of Quantitatively Measuring Emotions
8 minutes Posted Feb 4, 2020 at 7:27 pm.
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In this latest Level5 Podcast, Matthew Kelly, Level5 Strategy Managing Partner, outlines how companies can gain competitive advantage by leveraging emotional and rational research. Did you know emotion is as powerful a driver of purchase intent as reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning […]The post Episode 7: The Power of Quantitatively Measuring Emotions appeared first on Level5 Strategy.