In this episode, Todd Vogts discusses the messaging tactics of strategic communication management as outlined in “Principles of Strategic Communication” by Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka. He also discusses a 2007 study by Erik Bucy and Maria Elizabeth Grabe published in the Journal of Communication that was titled “Taking Television Serious: A Sound and Image Bite Analysis of Presidential Campaign Coverage, 1992-2004.”