<p>AUDIO VERSION - Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere.</p> <p>Also available in HD at <a class= "ytp-share-panel-link ytp-no-contextmenu" href= "https://youtu.be/HbKv09Cx-jM" target="_blank" rel="noopener" aria-label= "Share link https://youtu.be/HbKv09Cx-jM">https://youtu.be/HbKv09Cx-jM</a></p>

Lessons From Coca-Cola: Part 6; Out-of-the-box Campaigns

Straight Shot is a podcast where we discuss how marketing impacts everyday life. Marketing is everywhere.   It surrounds your life - from what you eat to what you wear and where you go. It is a vital part of any and all business. Let's discuss the world of marketing and business as it influences everyday life, with the staff of Atlanta marketing agency, Reformation Productions and guests as they give it to us straight.