Show notes
Today’s the perfect episode if you want to learn how to suck the stories out of your customers.
My guest today, Justine Mader is a life AND business coach and I'm taking her through my Story-Interview Framework.
Justine went from stay at home mum to a thriving online business.
Like every great (and believable story) we get into the nitty gritty details of her
-Struggles
-Motivation for change
-Her desires
-The false beliefs she overcame
Pay attention to how these answers were pulled out.
This exactly how you should approach a call like this with your ideal client to get your dynamite marketing material.
It's a fantastic story!
To connect with Justine