<p>An introduction to sales and working in the sales profession.</p>

Stop Talking Start Selling is a comprehensive sales book for business-to-business (B2B) sales professionals by David Craig White that will navigate you through the entire sales process from cold-call to closed contract.

You will learn how to cold-call, how to beat gatekeepers, how to qualify prospects and uncover buyer motives, how to overcome objections, how to present your solution, and how to negotiate and close win-win contracts at higher profit margins.