Domino's pizza outperformed companies like apple, facebook and google on the Stock market. It is crazy. Because domino's pizza did NOT change the world. They have been making pizza for decades and probably will remain making pizza for the decades to come. So, what happened.  Well, they transformed their strategy. A number of very simple consumer insights and a very clear ambition changed the company.  Listen to this video and see what happens if you make it TOO easy to order pizza!