In this episode of Step Up Your Social, we're delving into one of my favorite examples of content marketing on the entire internet.

Traditional marketing highlights a product or feature that it thinks you’ll care about. 

Brand marketing tries to make you feel something about the advertiser.

Content marketing looks to provide value as a way of getting into your feed or inbox and building trust over time.

The Ad Professor is a master of creating content that's so good, I'm legitimately excited to see them hit my inbox.

Is the whole thing an ad for their agency? Yup! Do I care? Nope! Because I know that there's value waiting for me in every single issue.

Find links to their site, and a whole lot more at StepUpYourSocial.com.