Show notes
In this episode of the Stellar Work Podcast, Benjamin interviews Leah Tharin, an expert in product-led growth. They discuss the differences between product-led and sales-led growth, the importance of understanding customer needs, and the challenges of transitioning from one model to another. Leah shares insights on cultural differences in sales approaches, metrics for measuring growth, and valuable resources for learning more about product growth strategies.Leah TharinLeah Tharin is an experienced product leader and serial entrepreneur with over two decades in tech and four startups of her own. She currently serves as the interim CPGO at GotPhoto, a Berlin-based scale-up, and advises B2B SaaS companies on achieving sustainable growth by aligning product, sales, and distribution. Previously, she was Head of Product at Jua.ai and Deindeal, and led the core product at Smallpdf, scaling it to over 50 million monthly active users within three years. Leah specializes in product-led growth for scaleups, offering hands-on expertise as an interim executive and advisor.LinkedIn: https://www.linkedin.com/in/leahtharin/Substack: https://www.leahtharin.com/Stellar Work:Check out www.stellarwork.com for more information about how evolutionary agile transformations workMake sure to follow us on your podcast player 🔔 as well as on LinkedIn to never miss out on more content: https://www.linkedin.com/company/stellarwork/Sponsors:This podcast is 100% sponsored by me :)If you need help with you agile transformation and opting for an evolutionary approach seems like something you want to check out, click here and lets meet: https://calendly.com/benjamin-igna-dcs_/30minNote:Stellar Work Podcast hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only.You should do your own research and make your own independent decisions when considering any financial transactions.🤘 Generated Music: https://suno.com/@stellarworkChapters00:00 Introduction to Leah Tharin and Her Work03:12 Understanding Product-Led Growth vs. Sales-Led Growth06:06 The Role of Sales in Product Development08:53 Navigating Sales Strategies in Different Markets12:13 Cultural Differences in Sales Approaches14:48 Finding the Balance Between Sales and Product Growth23:08 Transitioning to Product-Led Growth31:06 Building a Sales Organization39:32 Measuring Success in Dual Models47:25 Resources for Learning Product Growth50:25 Introduction to Consultancy and AI Insights
