Stellar Work
Stellar Work
Benjamin Igna
#18 Luke Hohmann - Software Profit Streams™
57 minutes Posted Jan 6, 2025 at 12:00 am.
Introduction to Luke Hohmann
The Importance of Profit in Agile
Roles in Agile and Profitability10:40Understanding Value in Agile Practices
Feature Traps and Customer Feedback
Profit as a Measure of Success
Defining Value in Agile
Cost Centers and Value Creation26:55Introduction to Software Profit Streams
Target Audience for Software Profit Streams
Total Cost of Ownership and Pricing
The Agile Community's Approach to Value
Conclusion and Future Directions
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57:37
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Show notes
In this episode, Benjamin interviews Luke Hohmann, a prominent figure in the Agile product development community and author of 'Software Profit Streams™'. They discuss the critical link between value and profit, emphasizing the importance of understanding profitability within Agile practices. Luke shares insights on how Agile coaches and practitioners can contribute to a company's profitability and the necessity of defining value in order to create sustainable business models. The conversation also touches on the concept of Profit Streams™, the role of cost centers, and the significance of pricing strategies in the software industry.
Luke Hohmann
Luke Hohmann is a four-time author, three-time founder, and SAFe® Fellow known for his expertise in Agile Software Development and creating sustainable business models. As Chief Innovation Officer of Applied Frameworks, he helps companies design sustainably profitable software businesses. His latest book, *Software Profit Streams™*, co-authored with Jason Tanner, shares key strategies for building profitable software solutions. Luke also founded Conteneo, Inc., known for its decision agility platforms, which was later acquired by Scaled Agile, Inc.
https://www.linkedin.com/in/lukehohmann/
https://profit-streams.com/
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