In this very special episode of Steal My Strategy, we're republishing with permission an episode of the Standard Deviations Podcast. 

A weekly show hosted by Dr. Daniel Crosby, a psychologist and New York Times bestselling author who looks at money, mind, and meaning through a psychological lens. 

In this episode, he interviews Robert Sofia, CEO of Snappy Kraken and host of Steal My Strategy. 

They discuss marketing concepts and how they hold up through a psychological lens. 

It was too good not to share.

We explore:

• How to get attention in a way that doesn't fall flat or come across as precious, corny, or insincere. Ultimately building familiarity without becoming too repetitive.
• The one big promise financial professionals can tell their clients they will deliver on.
• How to craft irresistible offers that your clients and prospects can't refuse. 
• The crucial steps advisers can take to both be trustworthy and reach their target market.
• Why you can't rely on trust to scale your business.
• And so much more!

Dr. Daniel Crosby Links to Check Out:

• Standard Deviations Podcast
• Dr. Daniel’s Books
• YouTube Channel
• Connect on Twitter
• Connect on LinkedIn

This episode was brought to you by:

Snappy Kraken: helping financial advisers create meaningful connections that drive business.