Think logic alone drives business and purchasing decisions? Think again. We’re so much more emotional than we think, and that’s a good thing! In this episode of Steal My Strategy, we talk to the Executive Creative Director at Adobe, Adam Morgan. We chat about emotion, memory, neurology and we prove the value of creative ideas with science once and for all. We explore: <ul>
<li>Why the CIA values creativity</li>
<li>How data and insight are 2 different animals</li>
<li>Why decision-making is impossible without emotion</li>
<li>The 2-part formula for creative &amp; profitable ideas</li>
<li>What we can learn from television networks about low-stakes, creative chances</li>
</ul> Links to Check Out:<ul>
<li>More about Adam: <a href="https://adamwmorgan.com/">adamwmorgan.com</a>
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<li>Adam’s book: <a href="https://www.amazon.com/Sorry-Spock-Emotions-Drive-Business-ebook/dp/B07KWL5L8Y">Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science</a>
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</ul> This episode was brought to you by: <a href="https://snappykraken.com/">Snappy Kraken</a>: helping financial advisers create meaningful connections that drive business.

Carolyn McClanahan M.D., CFP®  and the Intersection of Health and Finance

Financial services marketing needs a jolt!  

We need a way to solve for unique problems and connect deeper with people…and that happens when you mix different perspectives together.

The best ideas come from outside the industry.  Join Robert Sofia, CEO of Snappy Kraken, as he chats with some brilliant minds so you can copy their strategies into your financial practice.