We analyze findings from the 2020 Boston Consulting Group x Highsnobiety report, “Culture Culture Culture: Quantifying What Matters Most to the New Fashion & Luxury Consumer” and the 2018 Highsnobiety report “The New Luxury: Buying In is the New Selling Out” by Train Trunzo, Jian DeLeon, and Emily Dreesen. We answer what the New Luxury mindset is and how we ourselves invest in subcultural knowledge and pay a premium to feel included in cultural conversation. To read the papers, check out our Instagram @statementpiecepod, Twitter @StatementPiece_, and LinkedIn and Facebook pages, “Statement Piece: The Podcast.”