Chynna Hansen was taping boxes for a cross-state move when she turned to her husband and said she was starting a business. He asked if they could maybe just get moved first. She said she didn't think they could wait. Chynna is the founder and CEO of Vast Apparel and Little Mama Shirt Shop — both seven-figure businesses built in Idaho Falls. She started with a $400 seed fund from a unicorn birthday invitation that went viral on Etsy, bootstrapped Little Mama Shirt Shop into a seven-figure DTC brand, and then built Vast Apparel from scratch when the DTC market shifted. Vast is now up 300% year over year. What she covers: → A unicorn birthday party invitation that went viral on Etsy — selling thousands of copies, one name-swap at a time, staying up nights changing the birthday girl's name by hand (long before AI) → Starting Little Mama Shirt Shop with $400, a Facebook Live to five friends and her grandma, and selling out that first night → Meeting her screen printer in his "little dark basement" — long beard, covered in tattoos, rode a Harley — with total confidence from a small-town girl who didn't know what she didn't know → Building a team of 30 moms who close at 2pm every day so everyone can pick up their kids from school → Working only Tuesdays and Wednesdays — and getting a full week's work done in two days → Taking a deliberate dip in Little Mama revenue to simplify the launch schedule when the team started burning out → A spiritual impression so strong she stopped the business mid-planning: "Give it away" — two weeks before a major campaign launch → Starting The Heart of It Foundation and giving back hundreds of thousands of dollars through Little Mama Shirt Shop over the years → $30,000–$35,000 raised in 24 hours for Texas flood relief through a single launch → Building Vast Apparel when equipment was sitting idle — and watching it hit 300% year-over-year growth → The $270 naming contest for Vast (Phil Knight paid $30 for the Nike swoosh — she did the math and matched it in today's dollars) → Why she named her flagship backpack after her dad and what that legacy-building means to her 🔗 CONNECT WITH STU Instagram: @stu Website: https://startupswithstu.com 📌 CHAPTERS #entrepreneur #startups #founderstory #womeninbusiness #mompreneur #ecommerce #vastapparel #idahofalls #bootstrapped #ladyboss