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At 21, Todd Kuhn signed a $120,000-a-year lease. Everyone thought he was mad.
Twenty years and two exits later, he's never taken a dollar from a bank or an investor.
Todd Kuhn is an Australian founder who built and sold two fitness businesses — the first a
multi-location gym group, the second a 20-studio boutique Pilates chain acquired by an
ASX-listed company. Now he's building Core Lab, bringing premium Pilates equipment to
the US market, and doing it the same way he's always done it: bootstrap first, scale smart,
exit with a plan.
What he covers:
→ Signing a $120,000/year lease at age 21 — and everyone telling him he was mad
→ Running Pilates mat classes in 40 scout halls and town halls across the city (400 students per term)
→ Amassing $150,000 cash in six months before ever opening a physical studio
→ A 5-day mastermind in Hawaii that got him off 95% of his own classes and changed the whole trajectory
→ Going from 1 studio to 10 in three years, then 20 just before Covid hit
→ Selling to an ASX-listed company — and watching every one of his locations convert to Club Pilates
→ His grandfather building the original Pilates equipment by hand in a garage under his house
→ Flying to China 4-5 times a year, walking into factories with no translator, using sign language to get the product right
→ Why he's never taken a bank loan or outside investment across two full business cycles
→ The "minimize startup costs, maximize profitability" principle he applies to every studio he opens
→ Why delegation is the one thing he'd tell his younger self to do faster
→ Launching a new Dallas studio with Australian franchisees who followed him to the US
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