OnBase: Smashing Sales and Marketing Misalignments
OnBase: Smashing Sales and Marketing Misalignments
Demandbase
Ep. 370 | Selling Within the EdTech Market
38 minutes Posted Jan 20, 2023 at 3:55 pm.
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Today’s guest is Jason Wilman, Head of Education Sales and GTM at Canva. Jason talks about how to sell to educators and make your products more user-friendly and intuitive. Jason discusses how the market depends on understanding the needs of educators and motivating them to use your products. That means focusing on impact rather than features, and providing training so that users can get the most out of EdTech applications.

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