OnBase: Smashing Sales and Marketing Misalignments
OnBase: Smashing Sales and Marketing Misalignments
Demandbase
Ep. 368 | CMOs - The New Swiss Army Knife
16 minutes Posted Jan 13, 2023 at 6:06 pm.
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In this episode of Sunny Side Up, Kim Kaminski, a technology marketing expert with more than 30 years of experience, discusses the importance of a strong and empowered leadership team for a CMO to focus more on market and strategy than day-to-day marketing activities. Listen in as Kim talks about how a CMO should have a bench across different areas of marketing and be able to make connections between different parts of the organization to prioritize and focus on customer needs.

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