OnBase: Smashing Sales and Marketing Misalignments
OnBase: Smashing Sales and Marketing Misalignments
Demandbase
Ep. 362 | Building a Marketing Organization from Scratch
15 minutes Posted Dec 22, 2022 at 1:07 pm.
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Show notes

In today’s episode, Benjamin Richardson shares his story on building a marketing organization within Stanley Black & Decker, which became a catalyst to the company’s success. Listen closely as he shares his insights on selecting the right metrics, tools, and technologies to effectively lead the organization.

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