Product Market Fit is the lofty ambition of the early stage startup; the holy grail of building a tech product company. But really, it’s just the beginning of the journey.Much talked about, rarely understood (apart from by those who have experienced it), Product Market Fit is the moment an entrepreneur can say to herself “I might actually be on to something here". In this episode, Matt and Steven go through the what PMF is, how a startup might recognise they have PMF, and (as they often do) bring the talk back to ecosystems and Silicon Valley vs the world.