This week on Startup to Storefront, we're talking luxury spirits, bold branding, and storytelling with the team behind <a href="https://wildeirishgin.com" target="_blank" rel="noopener">Wilde Irish Gin.</a> Co-founder Stuart Hall launched Wilde Irish Gin in 2021 with the vision of creating a premium Irish spirit that blends heritage, artistry, and unforgettable flavor. With a background in entertainment, marketing, and tech, Stuart brings a fresh perspective to a centuries-old category. Joining him is Billy Ray, a legend in the spirits world and Wilde's Brand Director. From leading global campaigns for Ciroc and Woodford Reserve to launching award-winning mixer brand Mixwell, Billy's mission has always been the same: create unforgettable experiences, not just drinks. In this episode, we talk about: <ul> <li> Building a luxury gin brand from the ground up </li> <li> Why storytelling matters in the spirits world </li> <li> The intersection of flavor, culture, and identity </li> </ul>

Tosi -  Stefanie and Chelsea Hults

STARTUP TO STOREFRONT brings the stories of stand-out companies and individuals building the future with innovative and forward-thinking ideas. Focusing on leaders and innovators who work harder AND smarter, hosts Diego Torres-Palma and Nick Conrad give the inside track into what it takes to be an entrepreneur. Diego brings his expertise to each show as an angel investor and founder of a fashion/tech company, a data analytics company, and a real estate development company. Interviewing entrepreneurs and other success stories who have built a business or a brand give our audience insight and a roadmap that will generate and motivate more entrepreneurs by simply listening to the podcast.