As you launch into new retailers, what tools do you have to drive sales and velocity outside of the store? Retail E-commerce is a new marketing category that’s recently grown, which can help you make all your digital marketing shoppable. I talk with Louis Condon at Pear Commerce on exactly how to utilize it to:<ul><li>Driving Trial and Discovery</li><li>Velocity and increasing sell through</li><li>Key sales boosts at launch and for category reviews</li><li>Increasing volume to move inventory</li></ul>Visit <a href='https://www.pearcommerce.com/'>Pear Commerce</a> <a href='https://podcast.foodbevy.com/1832151/12260453-93-how-liquid-death-olipop-and-reishi-tea-manage-e-commerce'>Link to Previous Podcast Episode</a> Startup to Scale is a podcast by <a href='https://foodbevy.com/'>Foodbevy</a>, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at <a href='https://foodbevy.com/'>Foodbevy.com</a> to learn about becoming a member or an industry partner today.

151. Succeeding in CPG 2024

Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.